F.O'C: Magazine & Digipak analysis of Gabrielle Aplin

Gabrielle Aplin is an English indie folk musician like Lucy Rose. She has a similar voice and musical sound and their print work seems to be comparable too. By looking at the her digipak panels and layout we can start to learn what's conventional of an artist like Lucy Rose's production package to consist of.

M.P: Digipack analysis of Birdy

Birdy is an English singer song writer. She is described as indie folk and pop. Her star image is clean and she is known for singing from the heart and singing with real emotion. Many of her songs are slow and thought provoking. I have chosen her as her songs and image is similar to Lucy Rose.

 

HM: Practice Digipak

HM: Jake Bugg Seen It All Technical Analysis

0-4	mid over the shoulder shot looking in mirror. Character A all in white symbolises heaven.
4-6	fast cutting rate and blood close up of sink.
7-8	close up of head looking down. still in bathroom wearing all white.
8-10	close up of face looking into camera breaking the fourth wall.
10-12	turtle swimming in fish tank medium close up glass of tank translucent
12-14	mid shot character A walking through room of people.
14-25	continuity editing between four shots all slo-mo and medium close up. Now dressed in hoody t-shirt and jeans
25-27	Police investigating long shot from the main characters perspective from an alley showing class.

27-29	Reaction shot. Character A Mid shot.
29-31	Following character A into blue dark lighting. Long Shot.
29-32	same setting character A lighting illegal substance Marijuana(a Joint) Close Up
33-36	Character A taking in his joint. Medium close up
36-40	Ultra slo-mo character walking to running to catch a cab. Camera Steadicam following character slightly and composition changes from mid shot to long shot.
41-42	same shot as previous different angle.
42-53	combination of 4 shots following the character medium close ups and a close up of a hole in his shirt.
53-54	Extreme long shot of character A walking to café.

54-56	Shot Of Character peering into steam covered translucent window mid shot.
57-58	Character B a girl shot from point of view of character A looking into window Medium Close up Steadicam following her face. Shot is translucent through steamed glass.
59-1.00	Reaction shot medium close up
1.01-1.05	Series of reaction shots between characters A and B all Medium close Ups.
1.06-1.08	extreme long shot of character A looking in the window.
1.09-1.16	series of long shots and mid shots of character A trying to gain attention from character B
1.17-1.21	series of over the shoulder and face on action shots of character A walking through storehouse.
1.25-1.27	POV shot turning the corner to see character c Jake Bugg.

1.29-1.30	Action shot medium shot playing table tennis in storehouse/garage industrial look.
1.30-1.37	Series of slo-mo medium close up shots playing table tennis but none of both of them in the same shot.
1.38-1.39	Medium Close up Character A
1.40-1.50	series of pan, tracking and Steadicam following shots of character A. Most mid shots. Through storehouse
1.50-1.52	Extreme long shot still of Barrowland (large sign could benightclub)  and character A walking along frame. Red ambient lighting.
1.53-1.58	Series of shots character on bridge still red lighting breaking the fourth wall character A and mid shots to close ups all facial.
1.58-2.07	At Bar green ambient lighting. Multiple people playing Poole. Character A many reaction shots no one notices him
2.08-2.11	Long shot of police entering bar. Character A reaction shots shows worry and he moves away.

2.08-2-30	series of similar shots following character A
2.30-2.32	Shot close up of TV Of character As face on TV. Showing his death
2.32-2.38	Character A reaction shot. He goes translucent and starts to disappear. Mid Shot
2.39-2.54	Low angle shot from floor medium close up. Feet in shot disappear slowly and cup is dropped extremely slo-mo.

H.M: Promo Campaign Jamie T

Jamie t promo campaign from hamishmas

F.O'C: Technical analysis

'Take Me to Church' Hozier

Shot number & Length	Shot distance	Camera, mise en scene & editing
1.       2 sec	Medium close up	Very slight Steadicam of a campfire in an unknown location. The greyscale makes the flames stand out as white in the darkness. It’s not a neat fire however, it has various grates of wood that look like they formed something prior to the fire.
2.       1.5sec	Medium eyeline shot	Handicam pan right of a man (man 1) clearly in a rush. He looks out of breath and is running through a doorway. Still in greyscale.
3.       2 sec	Long shot	The camera is tracking backwards smoothly in Steadicam with a man (man 2) cycling towards the camera at a constant distance. He wears a hoodie and isn’t in a rush, a contrast from the previous shot.
4.       1.5sec	Close up	Back to the fire, we now see an object of interest, a box, locked up in chains in the heart of the fire. The camera is steady here and is very slowly pedding down.
5.       0.5 sec	Medium close up	The camera is rapidly tilted to follow the box in Steadicam. The box is in centre frame the whole shot. Man 1 frantically grabs the same box from a shelf, connoting that the shots of the fire are in the present and everything else narratively has already happened.
6.       1.5sec	Medium close up	The camera tracks in towards the box in Steadicam from a high angle. The box, still in centre frame, is now on the floor. This event is seconds after the previous shot and shows the man chaining it shut as fast as he can.
7.       2.5 sec	Medium long shot	The camera is following man 2 on the bike from the front again (presumably from the back of a car) like in shot 3 but shakier and from a closer distance, only showing half his body. He is travelling faster now and it looks like he’s looking out for something. He’s slightly anxious.
8.       2 sec	Medium long shot	Man 1 is digging a hole in the earth with full concentration. His feet are planted but the camera tilts up and down with his body as he bends to shovel the dirt. The box is next to him, implying that he intends to bury it.
9.       0.5sec	Medium close up	The camera follows the box in shakey handicam keeping it in centre frame like in shot 5 as man 1 puts it in the ground, giving it added importance. We only see the box and his hands in frame.
10.   1sec	Medium shot	Shot 10 is an action cut which follows on from shot 9. The camera tilts and peds up and down to follow man 1’s body as he finished putting the box in the ground. His head moves in and out of frame faster than the camera can follow him.
11.   1 sec	Medium close up	A relatively still shot of man 1 finishing the digging sequence by pressing down the dirt in which he buried the box. The camera has very little movement and is purely focused on the ground from a high angle, only his hands in frame. Blades of grass cross the frame but are out of focus, not distracting from the action.
12.   3.5 sec	Medium close up	Intense shot of the box in the fire which is still blazing. The camera is still apart from slight movement due to Steadicam.
13.   2sec	Medium long shot to medium shot	The camera pans left and tilts up as man 2 cycles towards a fence and starts to get off his bike.
14.   2sec	Medium shot.	The camera pans left quickly and then slows down as man 2 runs through the fence and starts to fast walk as though he’s in a rush. He’s not entirely visible as the camera is positioned behind the fence so the viewer is positioned looking through the gaps between the metal bars which are out of focus.
15.   3sec	Medium shot	Looking at the base of a small hill which man 2 quickly descends in a few steps while the camera tilts down then up in Steadicam. A lot of the video is very slightly in slow-motion. It’s more apparent in this shot as we can see man 2 isn’t falling at regular speed.
16.   1sec	Extreme long shot	The camera pans right from a low angle, following 40 or so small birds in the sky above terraced houses.
17.   1sec	Medium long shot	Steadicam focussed on man 1 as man 2 walks into frame. Man 1 looks happy as he stands up and sees man 2 walking towards him. His NVL is relaxed & they both have practical, plain clothing, connoting they are comfortable with each other.
18.   1 sec	Medium close up	The camera tilts up slightly and follows their movement in handicam as they embrace in a hug the closer camera distance and the 3 consecutive shots of this reflecting the intensity of the moment.
19.   0.5 sec	Medium long shot	Same framing as shot 17. The two characters are hugging like in shot 18, head’s buried in each other’s shoulders.
20.   1sec	Medium close up	Tracking shot of them walking side by side. Man 1 looking around, wary of something (NVL). The camera is on the other side of a fence to the two men. The relevance of this is to connote the imprisonment of their relationship.

Hozier ‘take me to church’ from Reggae_Chimp

M.P: Technical Analysis - Ed Sheeran "Give Me Love"

Ed Sheeran - Give Me Love

Shot Number	Type of Shot	Camera movement  and Mise-En-Scene	Shot duration
1	MLS	Movement is still, fades into the shot, there is a woman lying dead with an arrow in her neck	6 seconds
2	MLS	Slow Pan that reveals the female character from behind a wall	10 seconds
3	MCU	Slightly high angle, camera moves further away from the character ever so slightly, character is staring at something in her hand	6 seconds
4	CU	Camera movement is still, the character is staring down	1 second
5	CU	Slight movement due to handi-cam the camera is focused on the feather the character is holding, her face is blurred	2 seconds
6	Establishing shot	Still camera movement, time lapse of the sky moving around a building with a clock on it	3 seconds
7	LS	Still movement, the shot is blurred and we can see a character with wings in a room	2 seconds
8	LS	POV shot, at a high angle  following 2 characters walking,	2 seconds
9	Establishing shot	Still movement, character is standing in front of a building, she is in the middle section of the shot	3 seconds
10	MLS	Camera is moving back as the character walks towards it, she is again in the middle section of the shot	4 seconds
11	CU	Slight movement due to handi-cam, the character has closed eyes with her head tilted slightly up	1 second
12	Long shot	Still movement, time lapse of other ghostly cupid like angels going past her, she is standing in the middle section of the camera whilst the ghost like figures are at either side	1 second
13	MCU	Still movement, her character is on the left side of the camera shot whilst an arrow point to her is on the right	Less than 1 second
14	LS	Camera follows the police officer into a building, he is positioned in the centre of the shot	2 seconds
15	MLS	Still movement, goes back to shot of the woman dead with an arrow in her neck, she opens her eyes as the blood evaporates quickly	2 seconds

 

• This music video features many qualities that the music video our group may do for our video
• The music video is a thought provoking one with a narrative
• At the very beginning of the video, there is diegetic sound of police cars and background noise. We are thinking of putting diegetic sound in our video at the end and I think the diegetic sound has worked very well here
• The cutting rate is very slow at the start of the song due to the slower tempo, this works well as it sets the mood for the song and we are able to see her facial expressions in more depth due to the slow cutting rate and duration of shots
• There is mostly movement in every shot due to handi-cam being used or other camera movement techniques. The shots that are still usually are the ones that have a very short duration.  This creates a sense of realism to the narrative that is being shown and it allows the audience to feel more involved so they can immerse themselves
• In many of the shots, the main character is in the middle section of the frame. This causes the focus to be sustained on the character. This is what we want to achieve for our music video
• There are some Close Up's of the main character which allows us to see more of her emotion and feel more connected to her character.
• Towards to end of the song, the cutting rate increases as the music's tempo becomes faster. This also represents the change in the narrative as the story becomes more intense. The feeling created, causes the audience to feel slightly on edge and worry for the character and we become more involved.

The music video is a very good example of what our group would like to achieve. This video successfully captures the emotion from the audience and connects them. The diverse range of cutting rate and shot types allow the video to stay interesting and intriguing.