F.O'C - Lucy Rose promo package

'Shiver' - Lucy Rose 2012

• The music video for Shiver is a poignant tale of an old widower who visits the place in which he and his companion once shared a day out together, and visits the locations they went to many years before.

• The video seems to have a high production value along side a very low production cost with only 3 actors and a few locations in a single seaside town. This is typical of a Lucy Rose film and it reflects her non consumerist, non materialistic approach to her career in which she values emotions and relationships over possessives presenting her as non shallow, deep and strong of character. These are characteristics that are not only likeable but they apply directly to Dyer's star theory. They construct a multi-layered figure who is seemingly complex and incoherent, therefore no matter how much the audience tries, they won't fully know the 'real them'. This keeps Lucy Rose attractive and interesting to her audience.

• This narrative respectfully reflects the tone of the song and is the most sombre track on the album. The slight slow motion in the present day creates a powerful, reminiscing feel to the film; it's a technique seen often in her songs.

• Unusually for a music video, it is shot in a fully contained narrative meaning the fourth wall isn't broken once, even in shots of Lucy Rose herself. By not conforming to the usual narrative fuzz in which the film becomes subject to ambient viewing, Shiver gains more meaning and is more emotionally powerful when watched the whole way through. This is essential for creating a meta-narrative of an artist who is committed to her music. 

• Close ups are used in the past shots in a POV perspective. This creates an element of para-social intimacy between Lucy Rose and the viewer, further contributing to the intrigue surrounding her incomplete star image.

• Lucy's meta-narrative as a indie/folk artist is reinforced by virtue of the location in which the piece is shot. The quaint sea side town is a habitual setting for the low key side of the indie/folk genre as it's seen as soothing. Nature (in this case the sea) and tranquillity are also signifiers associated with the genre; folk in particular.